E-Commerce Brand Lifts Revenue 18% with Jahia Personalisation

Crestline served identical homepage and category content to all visitors regardless of browse history, location, or loyalty tier. Cart abandonment was at 71% and repeat purchase rate lagged the category average by 12 points.

Jahia's personalisation engine was configured to serve dynamic hero banners, product recommendations, and promotional strips based on segment membership (first-time, returning, loyalty tier). Segment definitions were built from CRM data synced via Jahia's REST API. A/B test infrastructure was layered on top using Jahia's built-in experiment module.

Revenue per session increased 18% within 90 days. Cart abandonment rate fell from 71% to 54%. Repeat purchase rate closed the gap with the category average and exceeded it by 3 points. The personalisation engine now runs 14 active experiments simultaneously with no engineering involvement per test.