How FinVault Tripled Lead Quality with Jahia Formidable
The Challenge
FinVault's marketing team was drowning in low-quality leads. Sales spent 70% of qualification time chasing poor-fit prospects, and MQL-to-SQL conversion sat at just 8%.
Our Solution
A five-step Jahia Formidable flow scored respondents in real time based on company size, regulatory context, and budget. High-scoring leads were routed to a calendar booking widget; low scorers entered a nurture sequence.
Results
MQL-to-SQL conversion jumped from 8% to 27% within the first quarter. Sales capacity freed up by 60%. Cost per qualified lead dropped by 44%.